We have a laundry list of reasons why websites need at a minimum one video. Read some of the statistics on our Why Video page. In addition to the information provided on that page, web videos also have a major impact on your presence in the search engines (Google, Yahoo, Bing, Etc…).
The web as a whole is going through a conversion from reading text to watching videos. The goal for Facebook is to be completely video based, see more about social media videos.
At minimum, we recommend having an introductory video. This type of video puts a face to a business. In the past the “About Us" page was standard, and still is really. Video, however, does a much better job. We recommend that it be on your homepage where people can't miss it. Contact us to learn more about website videos and what they should portray.
Another place where people go to to get information about a product, service, business and many other things is YouTube. A YouTube channel can help your business immensely.